Full Coverage Range


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Nos Palettes


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Mascaras Range


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Be YourSelf with BYS ❤️

BYS is one of the leader makeup brands in Australia. Established in 2004 in Melbourne, it is now sold in over 30 countries around the world and has gained international popularity and trust from customers. With a strong emphasis on creativity, fashionability and affordability, the brand offers amazing value for money across all its collections.

Over 1000 skus are available today, enabling everyone to express his own style, personality and vision of makeup. Innovation keeps running with novelties being released every season. All the products are manufactured in GMP approved factories and fully comply with EU & FDA standards. BYS is also committed to the fair and ethical treatment of animals and is PETA accredited.

Privately owned and family operated, the brand proves that it is possible to produce exciting, fashion forward and world class cosmetics at affordable prices. With their quality packaging, innovative formulas and vibrant colors, BYS products do not just follow current trends : they help create them.